Out of all the super hot social media platforms, Instagram continues to grow and has beat out Facebook and Twitter in popularity amongst the young folk. I love it! I didn't know what I was doing with it at first but it's now something I look at several times a day. Today I wanted to show off some of my favorite Instagram accounts, not to say I don't enjoy them all, otherwise I wouldn't follow them.
Before I do that, I wanted to share some thoughts I had while preparing this post. One of those thoughts was:
I need to step up my Instagram game!!
Seriously! It's great to promote your items and share your life but whoa, it can get a little bit crazy. At least it did for me. I got a little bit of everything going on with a link to my Etsy shop and a mention that I make jewelry in my profile. Sure, I want to gain more followers on Instagram because you're instantly in everyone's pocket (on their phone) and people check their phones more than their computers.
One thing that these IG favorties have in common is consistency with their images which may be why I'm so drawn to them. I can go through my feed and identify who the image is from without looking at the name. If Instagram is not a good test on branding, I don't know what is! Let's take a closer look....
I love Everyday Is A Holiday and their throwback art catering to the sweet tooth when people didn't care about organic, gluten-free bullshit. Their overall color scheme has always been soft pink and teal or super light blue - all the way down to Jenny's hair! You can see more @jennyeveryday
I don't follow any big box companies on Instagram except for Lowe's, yeah that's right - a store I hardly ever go in to, not because I have beef with Lowe's, it's just because there's a Home Depot just 5 minutes away. Anyway, I first noticed Lowe's cool promotion on Pinterest and discovered that their Instagram was just as pretty after Victoria from SF Girl By Bay was guest Instagrammer for them not too long ago. Take a look at their pretties @loweshomeimprovement
I first met Rebecca Peacock when I was doing the Bazaar-on-Hudson market in Cold Spring. Her jewelry is so elegant, classy, and "casually luxurious" (her words) and her images reflect that in tone and setting. You can see more @rebecca_peacock
One of my favorite shirts to wear is from The Stay Home Club. Funny enough, I learned about their business through a Instagram giveaway (I didn't win). Great product and customer appreciation photos, plus regular giveaways. Follow them @stayhomeclubofficial
Yay Nguyen! From her needle-felt eyeball ornaments to embroidered animal pendants, this girl's work is flawless. Her IG is a perfect mix of promotion, behind the scenes and just living life to the fullest. Follow along @knitknitetsy.
Do you have an Instagram account? Do you use it to promote your business/blog? Or is just for personal amusement?