I understand Etsy continues to work on new ways sellers can market and promote their Etsy shops, their latest attempt is releasing the new Shop Updates feature which you can only do from the "Sell On Etsy" app. "This is stupid!!!!" I bitched in a Facebook group right after this was announced. A few of us were confused as to how this was supposed to work.
I don't need another app on my phone to promote my listings, I already do that either automatically via IFTTT or I just go through Instagram and Twitter, why should I go through Etsy? I only use the app when I have a transaction, I don't shop with Etsy app. What the whaaaa? I'm so confused. And then I took a step back and did some testing.
You can tag your image with one (only one) item from your Etsy shop. This seems pointless to use on something like Instagram because Instagram does not allow linking in their description, meh. And sharing an update on Twitter only links back to the update itself, not the item listing, it doesn't even share the image:
Why would I want someone to click one extra link to view my listing? This is not for your typical shop update sharing. I don't think I will be doing that either. I prefer the setup I have with Instagram that has the image show in my tweet if I want to share a photo of a shop update.
What I do find pretty cool is in your Etsy shop, there is now a "Shop Updates" link in the sidebar:
You don't have to share your image on any of your social accounts, you can just keep it in your Etsy shop and it appears on your "Shop update" page. This is a good place to show, in your shop, things you are working on, inspirational images, "behind the scenes" fun stuff.
In addition to the "About" page, this is another way shop owners can share more about themselves and their process of producing their items, which is pretty neat. I will try this out and see if it makes a difference.
Have you checked out the Shop Updates feature yet? What do you think?